Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 60 million tracks, including more than 1.9 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.
Spotify just revamped its free tier, which means you get more than ever before without actually having to pay anything—(some) on-demand playlists on mobile, unlimited skips (on a few playlists. At the end of March 2020, Spotify had 286 million monthly active users, including 130 million premium subscribers and 156 million ad-supported (i.e. Free) listeners. Apple Music: 60m subscribers In June 2019, Apple announced that there were 60 million people paying for an Apple Music subscription. Of that total, around 185 million subscribers were using the ad-supported free tier on Spotify, up quite significantly from the 170 million and 141 million reported in Q2 2020 and Q3 2019 respectively. The remaining 144 million users were paying subscribers using the Spotify Premium, Premium Duo, and Premium Family plans.
Today, Spotify is the world’s most popular audio streaming subscription service with 320m users, including 144m subscribers, across 92 markets.
Number of subscribers (as at September 30, 2020)
144 Million
Number of monthly active users (as at September 30, 2020)
320 Million
Revenue paid to rightsholders (since launch)
€19+ Billion
Number of tracks
60 Million +
Number of playlists
4 Billion +
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Thursday 29 October 2020 10:56 am
All those weekend nights in as coronavirus restrictions increased seem to have helped Spotify added more premium subscribers in the third quarter than expected.
The music streaming service forecast strong growth in the current quarter as more users signed on for an ad-free experience.
With more than double the number of subscribers than its nearest rival Apple Music, Spotify has been expanding rapidly in markets across Europe after launching in India and the Middle East last year.
Mac default do not download files. Premium subscribers, which account for most of its revenue, were up 27% to 144 million from a year earlier.
Spotify credited the rise in subscribers to its recent launch in new markets such as Russia, which it deemed the “most successful new market launch” to date.
The company expects total premium subscribers in the range of 150m to 154m for the fourth quarter. Analysts were expecting it to hit 151.5 million.
Spotify, which also plays ads to users listening for free, saw its advertising business return back to growth after the global pandemic hit ad growth earlier in the year.